Shepper - UX Design Case Study

Challenge / Opportunity

Shepper performs on-demand tailored data collection & operational activities for businesses all over the world via our network of trusted local people. They provide an app-based data collection system that enables Shepherds - the name given by Shepper to their army of people around the world - earn money by collecting data for clients.

In the first of many engagements with Shepper our first 5-day UX Sprint was to redesign the Shepherd registration and onboarding, as well as to redesign the global navigation and workflow to allow the introduction of future features and tools, plus redesigning the workflow for carrying out a task/job.

Launch Project

App Store

Google Play

Services

User research
Market Research
Wireframing - Low-fidelity, high-fidelity
UX design
Design system
Prototyping
User testing

Project

Team

2x Senior UX Designers
1x Researcher

Date

Feb 2021

Approach

For this challenge, we recommended our 5-Day UX Sprint.

5-Day UX Sprint

Our UX Sprints are the fastest way to execute. No internal meetings. No sales calls. No long lunches. No helping Gary in accounts.

Pre-flight

We had a four hour meeting the week before the sprint to meet the team, discuss the project brief, walkthrough the current registration and onboarding process, confirm the deliverables and obtain any necessary assets before the first day of the sprint. We even signed up as a Shepherd and completed a number of tasks to get an idea of the workflow in the wild.

Daily calls

Every morning we had a 15 minute stand up with the Shepper product team

Show & Tell

At the end of each day we sent an email with a link to a prototype plus a video screencast of us presenting our work to the Shepper team

Prototyping

Prototypes not presentations - we prefer to show prototypes instead of screens. This allowed the Shepper team to walk through user journeys instead of a set of static screens.

User testing

We performed three rounds of user testing which were all recorded. The video recordings, feedback and results all made available to the Shepper team, and written up into a user testing report.