Navmii

Changing how the world is mapped
Navmii is a free community-based navigation and traffic app, available in 197 countries and used by over 30 million users. Their mapping, navigation and location technologies are trusted by companies including Microsoft, Ocado, Aviva and Shell.

Challenge

The user interface of the existing Navmii iOS and Android apps hadn’t been updated in a few years, and the team at Navmii gave a challenge: create a clean, modern up-to-date UI, in addition to tackling some key user experience problems whilst laying the foundations for further feature additions.

Impact

Working within a 5-day UX Sprint, we modernized the entire Navmii interface across iOS and Android, delivering over 60 screens with a fresh, contemporary design language. We solved critical UX issues around route planning and real-time navigation while creating a flexible component system that would accommodate future feature additions. The redesign brought Navmii's interface in line with current mapping app standards while maintaining the familiar experience their 30 million users trusted.

How we helped

  • User research
  • Market Research
  • Wireframing - Low-fidelity, high-fidelity
  • UX design
  • Design system
  • Prototyping
  • User testing
  • Icon design

App UI Design

Branding

Approach

Pre-flight
We had a four hour meeting the week before the sprint to meet the team, discuss the project brief, walkthrough the product, confirm the deliverables and obtain any necessary assets before the first day of the sprint.
Daily calls
Every morning we had a 15 minute stand up with the Navmii team
Show & Tell
At the end of each day we sent an email with a link to a prototype plus a video screencast of us presenting our work to the Navmii team
Prototyping
Prototypes not presentations - we prefer to show prototypes instead of screens. This allowed the Navmii team to walk through user journeys instead of a set of static screens.
Handover
We performed three rounds of user testing which were all recorded. The video recordings, feedback and results all made available to the Navmii team, and written up into a user testing report.

Project

Team
  • 2x Senior UX Designers
Date
Apr 2023

Outcomes & Deliverables

100+ screens
iOS and Android app UI
Production-ready
Production-ready screens, assets and iconography
Prototype
Comprehensive prototype split into user journeys
User testing
Video and feedback presented in a report
Design System
Colour, iconography, typography, grids, components
Custom icons
Bespoke iconography
Video walkthrough
Sharable video of us presenting the final deliverables
5 day delivery
Start to finish in just five days