When you pay for a design agency, at least 50% of your budget is going to “busywork”. This is simply work that keeps the agency employees busy, but has absolutely no value for you
Yeah, we know that design agencies don’t like when we point this out, but it’s true: The large-scale, complicated hierarchies and superstar creative directors that were once key to agencies’ successes are now exactly what’s putting them in the ground. As agencies struggle to “go digital” and adapt their existing structure to a world that no longer has time to hang around and wait for them to get it right, we ask “Why should a project take 6 months, when it could take 8 days?”.
No busy-work. Promise.