Redesigning the car-buying journey

Big Motoring World is one of the UK's largest car supermarkets, stocking over 3,500 cars across six sites.

Challenge

Big Motoring World needed to redesign the entire website on desktop and mobile while incorporating new brand guidelines and realigning site architecture, with every page rebuilt from scratch prioritizing user experience.

Impact

Over two 5-day UX Sprints (10 days total), we mapped existing website architecture and identified key customer journeys, particularly the car search and reservation process. Work split into three tracks: Design System creation with composable components based on new branding; Searching/Browsing redesign covering entry points through vehicle details and reservation; Static page redesign for marketing content including news, blog, finance, and about pages.