Big Motoring World - UX Design Case Study

Challenge / Opportunity

Big Motoring World is one of the UK’s largest car supermarkets, stocking over 3,500 cars across six sites.

Our challenge was to redesign the entire Big Motoring World website on desktop and mobile - not just with new brand guidelines from brand agency The Ninety-Niners, but to also realign the site architecture and redesign every single page from scratch with a focus on user experience.Over two 5-day UX Sprints (10 days in total), we mapped out the entire existing website and identified key customer journey workflows, notably the process of searching and reserving a car. We then split the project into three tracks:

- Design System - Creating a new library of composable components based on the new branding guidelines to be used across the website

- Searching/Browsing for a car - Redesigning all entry points into the search/browse process, through to the vehicle details page and the reservation workflow

- Static page redesign - All non-dynamic marketing pages, including news, blog, about, car finance and more.

Launch Project

Services

User research
Market research
Wireframing
UX design
Design system
Prototyping
User testing
Icon design

Project

Team

2x Senior UX Designers
1x Researcher

Date

Sep 2021

Awards

MotorTrader
Website Of The Year 2022
MotorTrader
Dealer Website Of The Year 2022

Approach

For this challenge, we recommended our 5-Day UX Sprint.

5-Day UX Sprint

Our UX Sprints are the fastest way to execute. No internal meetings. No sales calls. No long lunches. No helping Gary in accounts

Pre-flight

We had a four hour meeting the week before the sprint to meet the team, discuss the project brief, walkthrough the current registration and onboarding process, confirm the deliverables and obtain any necessary assets before the first day of the sprint.

Daily calls

Every morning we had a 15 minute stand up with the Big Motoring World team

Show & Tell

At the end of each day we sent an email with a link to a prototype plus a video screencast of us presenting our work to the Big Motoring World team

Prototyping

Prototypes not presentations - we prefer to show prototypes instead of screens. This allowed the Big Motoring World team to walk through user journeys instead of a set of static screens.