Justlend

JustLend is a FinTech platform enabling communities to support each other through trusted infrastructure for lending—allowing friends and family to help loved ones, and communities to support local businesses and social projects.

Challenge

JustLend was a London FinTech startup with a noble vision but nothing tangible—no platform, no branding, no designs, not even a company name. They needed to go from pure concept to a complete brand identity and functional platform design that could communicate their community-first lending approach.

Impact

Over two 5-day UX Sprints (10 days total), we transformed JustLend from an idea into a complete entity. We created the company name, full brand identity, color scheme, and tone of voice. We designed the marketing website, the complete lending platform backend, onboarding and landing pages, the lender's platform, and all social media branding. JustLend went from zero to fully-designed in two weeks—and subsequently appeared on Dragons' Den where they secured funding from Steven Bartlett.

How we helped

User research
Market Research
Wireframing - Low-fidelity, high-fidelity
UX design
Design system
Prototyping
Branding
User testing

Approach

Pre-flight

We had a two hour meeting the week before the sprint to meet the team, discuss the project brief, walkthrough the current registration and onboarding process, confirm the deliverables and obtain any necessary assets before the first day of the sprint.

Daily calls

Every morning we had a 15 minute stand up with the JustLend team

Show & Tell

At the end of each day we sent an email with a link to a prototype plus a video screencast of us presenting our work to the JustLend team

Prototyping

Prototypes not presentations - we prefer to show prototypes instead of screens. This allowed theJustLend team to walk through user journeys instead of a set of static screens.

Handover

We performed three rounds of user testing which were all recorded. The video recordings, feedback and results all made available to the JustLend team, and written up into a user testing report.