Insurance reimagined

Sherbet is insurance built for the 21st century, primarily aimed at young women in the US.

Challenge

We worked with the client in February 2023 on taking the idea from napkin to an MVP concept, looking specifically at the registration, onboarding and making a claim. Over a 5-Day UX Sprint we mapped out the entire frontend app, and began working on the high-fidelity wireframe from three key workflows: registration, onboarding and making a claim. We were also able to add policy vault and the breakdown flow. After user testing on day 3, we spent a day making the necessary changes before working on the user interface for a final delivery of all the pages plus a prototype at the end of day 5. This included custom icons, colour palette and much more.

Impact

The client was looking for a 'silicon valley' look and feel, with an emphasis on keeping the user interface clean, simple and not out of place with the big global apps.