How do machines learn? To recognise a coffee mug, it needs to see a lot of coffee mugs. How to do this at scale? The crowd. Rewarded.
It all starts with a simple task. Images, audio, location: all captured with a smart phone.
In two days we defined the problem and designed the solution. Two days after that, an interactive mobile and desktop prototype, tested by real people.
User testing works best with an immersive experience.
… and we threw in a new brand.
One week. One new product. Interactive mobile and desktop prototypes. User feedback and validation.